Inside the Counterfeit Sneaker Industry: How Fake Kicks Are Taking Over the Market

I mean, they own the product, they know what goes into it, they know the relationships that made the shoes. And that’s kind of the tricky thing with this whole verified versus authentic. You got “UNC” 1s, you got “Hyper Royal” 1s, “Mocha” 1s, white-on-white Air Force 1s are problematic. I’m in a bunch of cook groups, you hear which fakes are getting really good, and then I’ll just start avoiding those. Generally, I’ve moved more toward the types of Dunks that aren’t really—there’s a rumor that Pandas are highly faked, but I haven’t actually seen it.

With so many counterfeit and replica shoes on the market, it can be hard to know if what you are buying is genuine. Top-grade shoes are usually produced by large factories or the original factories that have previously manufactured products for brands. They are almost identical to genuine products in terms of shoe shape, materials, patterns, craftsmanship , and everything else. This customer wanted to sell two pairs of Yeezy DS 350 V2 shoes with different color schemes. The customer isn’t happy, but he’s not keeping up with the prices. I can’t do better than $420 for both because these shoes just aren’t selling for much these days.

You can also search on Alibaba, but don’t search for Nike or Adidas, you won’t find what you’re looking for. Instead, search for “Putian shoes” or “Putian shoe factory”, and you’ll find plenty of Putian shoe listings. In the product boxes, you’ll see the names and links of suppliers. Click on the link to view the supplier’s specific information and contact them. This time, the Aussies have landed, including Bodie Race, 12, and his family. I shoot them from my home where I have a setup and my shoe collection in the background.

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In this case, it’s hard to tell the difference until you look at the pattern of the cut parts. The real Nike does not have any stitching guides to help the stitchers locate the panels during assembly. The red logo panel of the fake Nike is loaded with these little assembly guides. These assembly guides are not a sign of poor shoemaking and are very common, just not on the real Air Jordan.

Asking questions about the products directly to the seller is another crucial factor to take into account. Finding out about the product’s components, craftsmanship, and even customization choices can help determine its quality. Of these copies, super A replicas look very close to the originals but the materials used are inferior.

My primary concern is the quality of the shoes rather than obsessing over minute details being identical. At the same time, Xinya told me their factory has selectively expanded into shoes while ensuring quality, that’s why their shoe selection isn’t huge. Instead, I thought about finding a seller or website that specialized in shoes.

Another major issue for brands is the unauthorized production with third-party producers in Asia. Often, the operating hours of the machines are extended or a third shift is simply operated at night. Consequently {yeezy slides, these products end up in the counterfeit market, even though they are manufactured using the brand’s original materials. This is a well-known problem and is frequently encountered in third-party production. Spotting fake sneakers takes a bit of practice, but it’s definitely doable.